MARKETING: CHANNELS AND DISTRIBUTION.
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To market a product or service successfully, it is important to understand the different distribution channels and how they can be used. Distribution channels are tools that allow you to get your product or service to potential consumers. There are many ways to distribute your products through these channels, so it is important to choose the one that works best for you.
The importance of distribution channels
The importance of distribution channels is that they are the path to market, or what many call “the last mile.” Distribution channels in marketing distribute products and services from producers (manufacturers) to consumers.
Types of distribution channels
We work with different formats:
- Producer to industrial customer
- Producer to distributor
- Producer to final customer
- Distributor to end customer.
Most used distribution channels
These are some of the usual channels most demanded by our clients:
- personalized eCommerce
- Social Media
- Physical store
- Sales team
Each project, brand, product, service has its characteristics, strategy and marketing objectives. For this reason it is necessary to first evaluate which are the most appropriate channels.